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Denis Gianoutsos is a global transformation leadership coach who owns Maximum Stretch Limited. His company consists of a team of strong leaders and offers services such as: executive, leadership and team coaching; leadership development; performance management; business development; facilitation; and effective team building. This extensive knowledge and experience in leadership is reflected in this chapter. If you want to know more about any of these topics (and where leadership is heading in the future) then keep reading.
The 8th Habit
Dr Stephen Covey is a world renowned authority on leadership, business management, family issues, education and effectiveness. His books have sold millions of copies world wide. In this highly successful book, Dr Covey explores the challenges faced by management in the information age and how to inspire people to achieve their greatest potential.
The 8th Habit
Dr Stephen Covey is a world renowned authority on leadership, business management, family issues, education and effectiveness. His books have sold millions of copies world wide. In this highly successful book, Dr Covey explores the challenges faced by management in the information age and how to inspire people to achieve their greatest potential.
The Tribes We Lead
Described as, “the ultimate entrepreneur of the information age”, Seth Godin argues that the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big changes, and he urges us to do so. This profound and fun take on leadership in the 21 century is delivered at the famous TED conferences, so it is a must to watch!
Time to Listen
Avril Henry is an expert on generation X and Y, and the author of Leadership Revelations: An Australian Perspective? In this chapter she reveals an insight into leading and motivating employees and ourselves in the workforce, business and our lives. Plus, with a new generation entering the workforce, she offers advice about providing direction and support to generation X and Y people.
Tough Decisions
Shane Toohey became a skiing fanatic at the age of 23. He made the ambitious goal to make first ski descents on all seven continents, which led him on a path of self discovery and leadership. Ten years later he completed his goal on a summit in Antarctica. During the course of this journey, Shane led a team of people and was faced with many obstacles and many lessons. He learnt about team work - building trust, respect, integrity - and about decision making, communication and listening. He now presents powerful learning programs through his company, Peak Teams, and shares his successful leadership experience in this chapter.
Life Skills
Jennifer Jefferies shares practical real-life strategies that help people to improve their health, wellbeing and productivity by finding balance in their lives. In this chapter she explores these topics in more detail and offers advice on staying sane and not burning out from stress. Her health strategies have not only improved the health of people around the world, but have also made drastic improvements to the productivity in numerous businesses. If you have dark rings around your eyes, have constant colds or can't sleep, then you will benefit from what Jennifer has to say.
Boost Your Business
Ben has personally coached over 100 businesses in 38 different industries over 6 years. Like most business owners, you’re probably looking for ways to make more money and work less hours. The sad thing is that most end up working more hours than they could ever imagined and paying themselves less than they could by working for someone else. Listen as Ben shares dozens of profit making ideas that you can implement into your business.
Core Purpose
Brian Birley has worked in numerous management positions in various industries and has used his knowledge and experience to form P.A.C.E. Corporation Pty Ltd, a consulting practice specialising in strategic planning and human capital management. In this chapter, Brian reveals his secret for effective leadership - simplicity. This knowledge will not only improve your leadership skills, but will also enhance your time management skills and help you move forward in any area of your life.
Crucial Confrontations
This book has been labeled 'The Management Book of the decade' by such business greats as Stephen Covey and Tom Peters. In this book summary, you'll discover the results of 10,000 hours of research into why and how, mastering the skill of effective confrontation is the most important ability you'll ever have at your disposal. This summary will have a profound affect on both your team's performance and productivity.
Crucial Confrontations
This book has been labeled 'The Management Book of the decade' by such business greats as Stephen Covey and Tom Peters. In this book summary, you'll discover the results of 10,000 hours of research into why and how, mastering the skill of effective confrontation is the most important ability you'll ever have at your disposal. This summary will have a profound affect on both your team's performance and productivity.
Developing the most effective work environment
Starting off as a occupational therapist, Dawn Piebenga had no expectation of becoming a highly successful business woman, yet today she runs the business 'Injury Management and Rehabilitation' with multiple offices spanning all over Sydney. A drive to supply the best quality service possible is what has given Dawn her success and through this interview you will discover how she went about this.
Developing The Most Effective Work Environment
Starting off as a occupational therapist, Dawn Piebenga had no expectation of becoming a highly successful business woman, yet today she runs the business 'Injury Management and Rehabilitation' with multiple offices spanning all over sydney. A drive to supply the best quality service possible is what has given Dawn her success and through this interview you will discover how she went about this.
Developing Top Bananas
From his experience as a manager for Fortune 500 companies as well as a local community bank, Phillip Van Hooser understands the importance to inspire employees to improve their performance and productivity as well as the significance of customer service to profitability. Through his masterful storytelling you will learn leadership and customer service lessons drawn from the real work world that can be quickly transferred to current circumstances to create immediate improvements.
Enthusiasm
Tanya Hamersfeld launched her business from home with the start-up capital of $10,000 while she was still at university. Within eight years Corporate Training Australia (CTA) had become one of Australia's largest companies. Today, her clients include: Nike, Myer, JR Duty Free, Ernst & Young and the Mitre 10 group. Succeeding in business has been the direct result of positive team building, recruiting quality people, recognising staff members and encouraging teamwork. Although she lacked finance skills in the beginning, her management abilities have led to her outstanding business growth - as a person and a business.
Expose Yourself
Love them or hate them, the media can play a contributing factor in providing publicity and advertising - good or bad - for your business. For Suzy Yates, the media has had a huge impact on her life. At 18, she worked at a radio station selling radio advertising before landing her own talk-back show at 2UE. Realising that many business people lacked media education, she thought about setting up her own public relations company. With no previous experience, Suzy founded Bay Street Mediaworks and now helps people with matters involving public relations, advertising and publicity.
Fireside Chat With Dr John Kotter - Sense Of Urgency
Dr. John Kotter, author of A Sense of Urgency and 16 other titles, is Professor Emeritus at the Harvard Business School and has been rated as the Number One “leadership guru” by Business Week magazine. In this interview Dr. Kotter discusses the key factor that often determines whether change efforts are successful or a failure – a sense of urgency. Learn through this interview how to utilise a true sense of urgency for your organisation's success.
Good To Great
Good To Great is the defining management study of our decade. Author Jim Collins and his team of 21 researchers spent five years analysing, interviewing and examining America's top companies. They studeies 1,435 Fortune 500 companies and found only 11 that were able to make the leap to success and hold on to it for at least the next 15 years. Read on to find out how a good company becomes great!
Good To Great
Good To Great is the defining management study of our decade. Author Jim Collins and his team of 21 researchers spent five years analysing, interviewing and examining America's top companies. They studeies 1,435 Fortune 500 companies and found only 11 that were able to make the leap to success and hold on to it for at least the next 15 years. Read on to find out how a good company becomes great!
High Standards
Phil Jones is a highly respected business and property speaker and is the author of six books. His numerous business activities have allowed him access to some of the world's richest businesspeople, entrepreneurs, celebrities and sportspeople. In this chapter you will read about wealth, success, empowerment, real estate investing, education, leveraging and many more elements that encompass the concept of leadership.
How to Build A More Innovative and Creative Culture
Dr Ken Hudson, Founder, The Idea Centre. Innovation is vital to any size business. It's the best way for small business to compete in today's environment. Building a more innovative culture is often the most difficult but the most sustainable action. Dr Ken Hudson talks about overcoming the barriers to innovation.
Innovate With Beauty
At just 21, Shelley Barrett started her own boutique modeling agency and turned it into Shelley's Management Group. The group managed a talent pool of 1,200 actors and models across Australia, with her clients gracing the pages of international fashion magazines and worldwide advertising campaigns. Based on her success, which involved management, marketing and creativity, Shelley created a range of innovative beauty products to fill a niche in the market. Her growing business, ModelCo, has experienced international expansion and now distributes throughout Australia, New Zealand, Europe, Asia, the US and the Middle East.
Jack Welch On Leadership
As a CEO, Jack Welch transformed the General Electric Company into a $400 Billion dollar powerhouse! In this book summary, you'll learn how Jack Welch's watertight business principles can offer you a roadmap to success in commercial life. You'll discover how the Welch legacy has helped countless other business leaders reduce over-managment and streamlining processes. Now you can learn the secrets Welch used to take GE to the top- and keep it there!
Jack Welch On Leadership
As a CEO, Jack Welch transformed the General Electric Company into a $400 Billion dollar powerhouse! In this book summary, you'll learn how Jack Welch's watertight business principles can offer you a roadmap to success in commercial life. You'll discover how the Welch legacy has helped countless other business leaders reduce over-management and streamlining processes. Now you can learn the secrets Welch used to take GE to the top- and keep it there!
Leadership Qualities
Katherine Edgar worked in a variety of management consulting roles before establishing The Synergy Group, an international professional services firm that delivers transformational development programs to many of the world's leading corporations. If you want to know about leadership, management, or would simply like to know whether mission statements actually work, then Katherine has the answer for you - plus more!
Start Training
Anne Thanudchang is the founder of Propex Pty Ltd, a finance company that has since expanded into mortgage broking. In this chapter, Anne talks about negotiating, body language, planning, patents, management and plenty more as she describes her business journey and how it all began. If you are interested in starting a business in the property industry or would simply like some advice about building a business, then this chapter will help you.
Succession Planning for Baby Boomers
Grant Bloxham CEO Bstar, Australia’s leading succession and transition specialist. Succession planning is a major event facing Small to Medium Enterprises (SME’s), however very few businesses are prepared for it. With the predicted massive transition of business wealth, baby boomers need to do all they can to protect, grow and successfully transition their business wealth. In this interview, Grant Bloxham explains what succession planning is, and how it affects you as a business owner.
Survival Is Not Enough - Part 2
Why must companies embrace change in order to achieve great success? Seth Godin is one of the business world's most radical and renowned authors. In this valuable book summary, the former Yahoo executive and author explores one of the biggest challenges to companies today...change! Read on to find out how you can use your own ideas and harness inevitable change to create explosive growth and personal success that can transform your company and your life!
Survival Is Not Enough - Part 2
Why must companies embrace change in order to achieve great success? Seth Godin is one of the business world's most radical and renowned authors. In this valuable book summary, the former Yahoo executive and author explores one of the biggest challenges to companies today...change! Read on to find out how you can use your own ideas and harness inevitable change to create explosive growth and personal success that can transform your company and your life!
Switched On
Andrew May is the founder of Good Health Solutions, Australia's largest corporate health and wellbeing consultancy and employs over 100 full-time staff members. While building Good Health Solutions, Andrew maintained his involvement in sport and worked with the New South Wales cricket team, AFL players, Olympic athletes and gold medal performers in track and field, swimming, basketball, netball, hockey and tennis. Andrew left Good Health Solutions and for 12 months took on the exciting role of physical performance manager for the Australian cricket team. He is now considered one of Australia's leading experts on performance and presents keynote presentations around the world, coaches CEOs and senior managers. Read Andrew's chapter if you want to find out how to maximise the performance of your business team.
The Goal
Eliyahu Goldratt is an Israeli born business visionary. He has been a myth shattered in the case of management and manufacturing related concepts since 1979. In this 'novel style' book summary, you'll uncover hidden secrets about yourself and your business as you share in this three month journey from crisis to triumph. The story revolves around saving a manufacturing plant, but the principles used to save the company can be applied to every industry and every kind of business.
The Goal
Eliyahu Goldratt is an Israeli born business visionary. He has been a myth shattered in the case of management and manufacturing related concepts since 1979. In this 'novel style' book summary, you'll uncover hidden secrets about yourself and your business as you share in this three month journey from crisis to triumph. The story revolves around saving a manufacturing plant, but the principles used to save the company can be applied to every industry and every kind of business.
The Seven Day Weekend: Finding the Work/Life Balance
Ricardo Semler has been branded a Latin American revolutionary by many. His company, Semco, has been reengineered with no business plan, no goal or mission statement and no CEO! In his rather unorthodox approach to leadership, Semler has empowered his workforce to make key decisions and set their own personal challenges. With a growth rate of 40% per year, Semco is still one of Latin America's fastest growing companies. Read this exciting book summary to find out why!
The Seven Day Weekend: Finding the Work/Life Balance
Ricardo Semler has been branded a Latin American revolutionary by many. His company, Semco, has been reengineered with no business plan, no goal or mission statement and no CEO! In his rather unorthodox approach to leadership, Semler has empowered his workforce to make key decisions and set their own personal challenges. With a growth rate of 40% per year, Semco is still one of Latin America's fastest growing companies. Read this exciting book summary to find out why!
Time to Question
Since starting Business Coaching Systems (BCS), the only dedicated organisational coaching business in Australia, John Vamos has become recognised as the pioneer of organisational coaching in Australia. Gain an insight into building a business by understanding the various elements of your business. Discover about communication, staff mindsets, behaviour and attitudes, change, systems and many other things required by leaders when growing a business. Plus, John also speaks about business planning and the wealth formula.
Understanding Generation 'Y'
Best selling author and speaker, Peter Sheahan is Australia's leading generation 'Y' expert and has worked with over 100,000 generation Y's and has delivered over 1,500 presentations all over Australia. In listening to this interview you will gain an understanding of who the generation 'Y' demographic are and how to market to this area of people.
When Goliaths Clash!
When Goliaths Clash' is a book that teaches effective conflict management techniques that will improve team communication and alignment in your business. Author Howard Guttman is the force behind Guttman Development Strategies, which has worked with clients internationally to align strategy and operations, build high performance teams and manage conflict.
When Goliaths Clash!
When Goliaths Clash' is a book that teaches effective conflict management techniques that will improve team communication and alignment in your business. Author Howard Guttman is the force behind Guttman Development Strategies, which has worked with clients internationally to align strategy and operations, build high performance teams and manage conflict.
Who Says Elephants Can't Dance
When Lou Gerstner arrived at company IBM in 1993, it was a monolithic, huge corporation, suffering from cultural rigormortis. Over the next decade, both he and his team literally turned the company's fortunes around. By the time he resigned in 2002, IBM was back in full swing as market leader in information technology. In his own words, Gerstner had taught 'The elephant to dance!'
Who Says Elephants Can't Dance
When Lou Gerstner arrived at company IBM in 1993, it was a monolithic, huge corporation, suffering from cultural rigormortis. Over the next decade, both he and his team literally turned the company's fortunes around. By the time he resigned in 2002, IBM was back in full swing as market leader in information technology. In his own words, Gerstner had taught 'The elephant to dance!'
100 Great Businesses
What do Microsoft, Chupa-chups, Liquid Paper, Ref Bull, Cornflakes and Post-it Notes have in common? All of these companies are household names across the globe! In this business book summary, you will hear of some of the greatest businesses of our time- and the people that created them. And whether you're a natural entrepreneur or just have a brilliant idea, you'll be intrigued, amazed and inspired to take your business to the next level.
100 Great Businesses
What do Microsoft, Chupa-chups, Liquid Paper, Ref Bull, Cornflakes and Post-it Notes have in common? All of these companies are household names across the globe! In this business book summary, you will hear of some of the greatest businesses of our time- and the people that created them. And whether you're a natural entrepreneur or just have a brilliant idea, you'll be intrigued, amazed and inspired to take your business to the next level.
12 Costly Marketing Mistakes That Small Business Owners Make
Keith Banfield is an international professional speaker, business coach and seminar leader He speaks to tens of thousands of business owners every year giving professional marketing advice. Keith’s shares with you some common marketing mistakes made by small business owners over and over again so that you can learn from other people's mistakes rather than having to make your own.
12 Costly Marketing Mistakes That Small Business Owners Make
Michael Fortin is a direct response copywriter with a track record that speaks for itself. He has sold millions of dollars worth of products and services for a wide variety of clients across 200 different industries. In this ebook he reveals some powerful marketing strategies for creating an endless stream of new, repeat and referral business. These techniques will profoundly impact your results and are an enourmous benefit to sales professionals of all types.
46 Action Provoking Money Making and Marketing Ideas
46 Action Provoking Money Making and Marketing Ideas from Australia's Rebellious Master of Cashflow - Mal went from being an illiterate academic failure to a best-selling author and the buyer and seller of more than 30 businesses. Now discover his 46 action provoking money making and marketing ideas for yourself!
5 Secrets To Successful Private Practice Marketing
David Steele is founder of Relationship Coaching Institute and BuildingYourIdealPractice.com. After more than 20 years in the private practice industry and mentoring hundreds of private practice professionals, David exposes the five essential secrets that are critically important to getting clients and building a successful private practice. This audio is ideal for coaches, consultants, therapists, and the like who want to improve their private practice.
7 Most Important Changes, Trends & Opportunities in Informat
Arguably the two of the greatest marketing experts in the world today, Dan Kennedy and Mal Emery are two of the worlds most in-demand marketing gurus for their phenomenal success in helping turn businesses in dozens of industries into money making strategies. Listen as they real the biggest marketing secret that exists, how to use it, and how to apply it to any business, that few, if any business owners know that will create a stampede of clients to your door.
Ability To Leverage
Do you want to experience dramatic business growth by implementing effective marketing and advertising? That's what William Scott, the owner of Sales Marketing and Real Technology (SMART), did! At the age of 28, he is the employer of over 500 staff members in offices across Australia. Since SMART's inception, the company has grown 200% every year. It is now amongst the top three companies in the industry. In this downloadable chapter, William describes his journey and offers his knowledge on subjects like, advertising, branding, the media, databases researching, budgets and much more. Find out more about increasing your profits and growing your business by reading this chapter.
Aim Of Marketing
Wish you could look into a crystal ball and foresee the position of your business? Although, Morris Miselowski doesn't have a crystal ball, he has built up a reputation as a leading business futurist and strategist. With his business strategy consultancy, Success through Focus, Morris's insights have been sought after to assist the daily operations of publicly listed companies, as well as welfare and human resource organisation.
Applying Creativity & Innovation to the 3 Pillars of Growth
In the lead up to Doug Hall's first Australian seminar tour - part of Business Connect's Marketing and Innovation Seminar & Expo in August - Doug gives us a sneak preview into to his data-packed presentation that helps fast growth companies think smarter and more creatively about business growth. Doug Hall's passion is bringing the science of marketing and innovation to SMEs so that business owners generate measurably smarter choices for growth. Don't miss this highly entertaining interview with the innovation expert, Doug Hall.
Best Of Achievers Group
In 2002, super-salesman and business and marketing guru, Tony Gattari launched Achievers Group, a boutique business development company which offered in a fun approach to help take the mystery out of business and make money. Since then Achievers Group have grown, working with over 110 business worldwide and offering wisdom and business knowledge to over 200,000 people a month through eZines and articles, managing to make a profound difference on people’s lives. The following is a selection of interviews of Tony sharing some of his business secrets, proven and tried.
Brand Builder
At one stage in his life, Geoff Lyons was forced to sell his business and house to pay back creditors after a business venture went wrong! More than 20 years later, Geoff is the owner of a successful importing company and is in the process of building a sporting brand in New Zealand. If you ever wanted to read a story of integrity and determination, then this is it. Plus, not only will you learn about importing, but you will also gain an insight into diversifying and developing a brand.
Brand It Fun
With a strong background in marketing and finance, Tim Pethick has applied his branding and intellectual property (IP) knowledge to create nudie fruit juice. Within 12 months of launching his product, 16,000 bottles of nudie fruit juices were being bought each day from thousands of cafes and stores around Australia. Tim has mastered the techniques of branding, product positioning, raising capital and reveals his experience, plus much more, in this chapter.
Brand Seller
Margaret Butler is the owner of a distributing company recognised in the world as a quality brand house distributor of over 800 contemporary lifestyle products. The turnover of retail sales is now in excess of $20 million with no signs of slowing down. If you are interested in experiencing a similar growth rate then you should read Margaret's chapter on marketing. It provides valuable content about the topic from a distributor's point of view and also includes tips for dealing with suppliers, manufacturers and retailers.
Business Growth Through Marketing Software Programs
Vice President in Marketing for 'In Fusion Software', David Lee, is one of the greats in Marketing. As a marketing strategist, he not only knows how think up great marketing ideas but can execute the plan with amazing results. In this interview you will discover the possibilities of marketing using computer software so your business can explode while managing it the whole way.
Business The Richard Branson Way
Flamboyant entrepreneur Richard Branson has become a household name. Along with his Brand, Virgin, he is an instantly recognisable symbol of out times. In this book summary, you'll learn Branson's secrets to developing one of the most powerful brands in the world, and how you too, can ensure your work is an exciting and successful adventure.
Business The Richard Branson Way
Flamboyant entrepreneur Richard Branson has become a household name. Along with his Brand, Virgin, he is an instantly recognisable symbol of out times. In this book summary, you'll learn Branson's secrets to developing one of the most powerful brands in the world, and how you too, can ensure your work is an exciting and successful adventure.
Controlling Cost
When Sharon Tieman (and her husband) bought Caters Warehouse, it was run down and was mainly servicing local restaurants and caf�s within a 20-minute radius. It had no systems in place and had no marketing. Within three years, Caterers Warehouse has become a multi-million dollar business with an online presence serving national and international clients. Understanding the important role that marketing played in transforming her business, Sharon's chapter is motivational for anyone interested in business, branding, advertising or promotions.
Copy Made Easy
Brett McFall is an expert at writing marketing material. He spent 11 years in a corporate in-house advertising department, weaving words into over 10,000 adverts, sales letters and websites for 153 different industries. In 2002, he started his own business writing copy for small business owners and within two months he had business owners depositing $10,000 a week into his bank account just so that he would write for them. Brett's knowledge on marketing is extensive and in this chapter he reveals techniques and ideas that will produce massive results.
Creating Momentum
Have you ever wondered how Harvey Norman grew into one of the biggest retailers of computers? Well, when Tony Gattari became the general manager of the computers and communications division, he increased the division's turnover from $12 million to $565 million. So, do you want to know how? In this chapter, Tony reveals what he learnt about marketing during his time at Harvey Norman and since starting his own consultancy and working with some big named corporations. His knowledge and experience will have an impact on any business owner currently growing their business or for anyone who simply want to improve their marketing and advertising results.
Direct Marketing Made Easy
One of Australia's leading advertising and marketing experts. He's worked for a number of top agencies around the world and now runs his own called Malcolm Auld Direct (MAD). In this audio interview you will be taken behind the scenes of Malcolm's journey to success. The struggles and how he over came them, the mistakes he made and how to prioritise your work load to be more productive and not burn out.
Do Your Research
Andrew Griffiths has been a commercial diver, a door-to-door salesperson, a gold explorer in the Western Australian Desert, an international sales manager for a giant Japanese company, and has ran his own successful marketing consultancy. In this chapter, Andrew reveals his knowledge and experience and brings a touch of creativity and innovation to the marketing industry. Having written a book, 101 Ways to Market Your Business, Andrew has plenty of ideas when it comes to delivering promises to customers and bringing money into a business (especially useful for small business owners).
Endless Referrals
Over the last few years, Audrey has built a highly successful business without ever having to advertise. In this special MP3 audio recording, author Dale Beaumont talks personally with Audrey to discover the step-by-step process behind how she consistently generates an endless stream of referrals to increase customers and boost profits.
Enthusiasm
At first glance, Cat Media Pty Ltd may simply appear to be a marketing company. But it also markets two brands of health and beauty products, plus 40 sub-brands, including FatBlaster. Tanya Amorosa founded Cat Media with practically no start-up capital. Currently going through a growth phase and with plans for distributing products in the US, Cat Media is now Australia's fastest growing health and beauty company, with an annual turnover of more than $32 million. Although Tanya has a passion for the wellness industry, the majority of her business skills developed from her experience writing and managing direct selling and marketing campaigns.
Exponential Mindset
If you want to achieve exponential marketing results, then you will be interested in Marc Dussault's approach to marketing. In this chapter, Marc describes his experience with businesses that have achieved rapid business growth through effective marketing strategies and having the right mindset. Leveraging, conversion, personal development, competition, mindset and public listings are all topics explored by Marc in this chapter. Plus, Marc reveals what he learnt about business and life after meeting the world's famous marketer, Jay Abraham.
Get Brand Serious
Want to establish a creative career or business? This is what John Benton did, and now he is regarded as one of the top advertising professionals in Australia under the age of 30. Recognised as an entrepreneur and creative authority, John has extensive expertise in marketing and branding businesses. Starting out as a graphic designer, John co-founded his advertising and branding agency, CRE8IVE, which has now become the largest independent agency in Canberra. If you are interested in building a visual or web identity for your business or for any other business, then this chapter will be a source of inspiration.
Getting It Right
Want to be an author? Well, you can! Lisa Messenger was working in events, sponsorship, marketing and public relations before she started her own publishing company when she decided to self-publish her first book. In this chapter, Lisa describes her experience producing her first book and reveals an innovative and unique approach to selling copies. Her insight into growing a business is not only motivating for aspiring authors, but also to anyone involved in marketing. Plus, she describes the funniest things that have ever happened in her business career (and you will be able to relate to them!).
Go Direct
Malcolm Auld has extensive experience in marketing and advertising. Want proof? Since 1991, he has worked in the US, Asia and Australia running advertising agencies for Ogilvy & Mather Direct, J. Walter Thompson, Euro RSCG Partnership and his own agency, Malcolm Auld Direct (MAD). He is also the principal of The Marketing Campus, a specialist marketing, publishing and education company, and has educated marketing executives in 15 countries. Malcolm's book Direct Marketing Made Easy is one of the largest selling marketing text in Australia and his book E-mail Marketing Made Easy was the first non-American book on the subject. Want to know more? Well, keep reading!
How To Earn Money While You Sleep Online and Offline
Yanik Silver, one of the worlds foremost authorities in internet marketing and Bill Gazer, considered one of the worlds best offline marketers. Both these men are regarded as 'Renegade Millionaire's' and achieve their wealth through autonomous means. In this interview, the secrets behind successful marketing will be revealed to you and you will discover ways to apply simple marketing strategies to your business.
How to Rank No 1 on Google
Jim Stewart, Managing Director, Stew Art Media. 85% of web traffic is generated by the Search Engines. 90% of that in Australia by Google. If you are not being found in Google you are missing out on business. In this highly informative interview Jim answers our frequently asked questions about optimising your website to generate more traffic. Why does one web page rank higher than another? Why isn’t my site in Google? What is the difference between paid advertising in Google & organic ranking? Can sites built in Flash rank high in Google? What are the main things I need to do to get a page ranking high in Google. What are “Keywords” with SEO and why are they important?
How to Successfully Develop and Run an Internet Newsletter
As one of Australia's most sought after copywriters, Chris Bloor has used his valuable skills in generating literally millions of dollars in extra sales. One of they keys to Chris' success is due to his newsletter which has tens of thousands of small business owners reading weekly. In this interviews you will discover how you can write a newsletter that will build your business and make you money as you sleep.
I Hate Marketing
A common threat among small-medium business owners is they hate ‘marketing’ but want the results that it can produce. Taki Moore of ‘More Clients’ and leading expert on business coaching suggests everything that everything you’ve been taught about marketing is almost always completely off the mark, but the good news is that you can fix your situation by understanding your customer’s mentality when buying something new. Listen to this exclusive audio clip that packs in many concepts that will help you market yourself and your business more effectively.
Ideal Customer
Michelle Gamble and Jane Toohey created Marketing Angels in 2001. Marketing Angels is a marketing consultancy that develops and delivers brand marketing strategies to small businesses. Understanding the finer points of marketing, the pair offer some useful advice on branding and marketing to anyone interested in developing a successful career in marketing or who would like to improve business results.
Increase The Volume
Bex Gold started a career in advertising before revolutionising household cleaning with her Cinderella product range. Bex explores the importance of packaging, distributing and marketing as she explains how she got her product range onto retail supermarket shelves. Bex is now expanding to international markets and pauses to reflect on her business journey and how she plans to take on multinational companies.
Instant Success Secrets Revealed
Brad Sugars, Chairman of Action international, the world's number one business coaching company, shares 18 pages of power-packed marketing strategies. Learn how to maximise results from your Yellow Pages ads, design business card, run closed door sales campaigns, create dynamic newsletters, get a stack of media exposure and much, much, more.
It's All Attitude
Having created a multi-million dollar empire within six years, Justin Herald started his Attitude brand with no money and little knowledge - but plenty of attitude! If you are interested in creating passive income through business strategies, such as licensing, then Justin can help you! He will show you how to create a positive perception of your product and reveal some low-cost branding solutions. Plus, Justin will also tell you how you can write a book or pursue a public speaking career based on your business success.
Just Add Creativity
If you want to achieve advertising and marketing success or improve the branding of your business, then you need to read about Siimon Reynolds. Siimon is a well-known figure in the advertising world and co-founded the Photon Group, a consortium of 18 marketing companies which is valued at $180 million. Siimon will teach you about creating a brand, increasing sales, marketing products and services and improving your professional know-how. What to know more? Read on!
Lovemarks
What is it that inspires loyalty beyond reason? What does it take to make your customers fall in love with your brand? Why would some brands cause a riot if they were taken off the market? In this fascinating book summary, author Kevin Roberts explores the reasoning behind brands and how the power of 'love' can transform your brand and business.
Lovemarks
What is it that inspires loyalty beyond reason? What does it take to make your customers fall in love with your brand? Why would some brands cause a riot if they were taken off the market? In this fascinating book summary, author Kevin Roberts explores the reasoning behind brands and how the power of 'love' can transform your brand and business.
Making Money From Marketing
Sharon Tieman (a.k.a Madame Marketing) runs several businesses, one of them a multi-million dollar one, while working the majority of time from her home office. In ‘Marketing Mistakes’ Sharon Tieman shares with you her strategies on how she gets over 10 times back what she invests in marketing and advertising. Her formula is simple and easy to apply to any business. She cuts through the clutter, and just shows you what works.
Marketing Mind
Do you know what your customers are thinking? Or if they will buy from you again? Grant Lewers operates a marketing consultancy, Results Agency, that gets results for their clients by helping businesses implement a customer feedback and database strategy. This strategy allows them to keep in contact with customers and understand what they are thinking. If you want to develop good relationships with your customer and staff (and can't read minds) then you will want to know what Grant has to say.
Marketing Outrageously
Jon Spoelstra ia renowned as a master of sports marketing. He has written a number of successful books on marketing including 'Ice to Eskimoes' and 'Success is just one wish away.' His book 'Marketing Outrageously' shoes you how to move into top gear and kick-start your revenue by using outrageous ideas and fun marketing tools. With some courage, imagination and humour, you too will soon be Marketing Outrageously!
Marketing Outrageously
Jon Spoelstra is renowned as a master of sports marketing. He has written a number of successful books on marketing including 'Ice to Eskimoes' and 'Success is just one wish away.' His book 'Marketing Outrageously' shoes you how to move into top gear and kick-start your revenue by using outrageous ideas and fun marketing tools. With some courage, imagination and humour, you too will soon be Marketing Outrageously!
Marketing Sins
Learn about marketing from an expert who was responsible for marketing a best-selling book that sold over 40 million copies throughout the world. Darren Stevens's expertise in marketing is not only insightful, but beneficial to anyone wanting to know about selling products (particularly books), growing a business, cracking international markets, franchising as a growth option and numerous dos and don'ts about marketing. Find out how this man has created abundance and success in his life through marketing!
Marketing Success Secrets
Former vice president for hair club for men, Tim Paulson grew the company from 8 offices to 69 and sold it for $210 million. Tim is also the founder and president of a marketing company called Prime-Time Business Institute, Inc. He is now Vice President of Pirana Marketing. This interview will reveal some of the secrets in marketing success so you can boost your business like you have never seen!
Marketing Without Money
Do you want to create entirely new markets or dominate an existing one, but don't have the marketing budget to compete with the big players? It simply requires more creative thinking in marketing your business. In this marketing summary, you will learn key marketing strategies used by Australia's top 20 entrepreneurs and how you can achieve thier level of success by following their strategies.
Marketing Without Money
Do you want to create entirely new markets or dominate an existing one, but don't have the marketing budget to compete with the big players? It simply requires more creative thinking in marketing your business. In this marketing summary, you will learn key marketing strategies used by Australia's top 20 entrepreneurs and how you can achieve their level of success by following their strategies.
Massive Value
Mal Emery is known as the Millionaire Makeover Man (and yet at one stage he was fired by a multinational company at age 22). Now he is an expert in marketing and more specifically, building, buying and selling small businesses for a small fortune. If you want to learn the mindset for creating wealth or how to market your business for sale or want to start adding value to your products and services or to sell to one of the most powerful buying groups in the world, then Mal's business insight will be have an incredible impact on your career or business. Plus, he also encourages you to put your prices up now and concentrate on a systems process that turned McDonalds into an empire.
Motherly Love
Carol Comer began building her business, High Impact Marketing Ltd, from the basement of her home. Since those early days, this female entrepreneur has used creativity and innovation as leveraging tools to build a multimillion-dollar business focused on exporting promotional products all around the world. Carol is committed to hiring staff members based on attitude and training and recognising them. If you want to know how Carol succeed in raising capital and building her business, then keep reading!
Passion For Pets
If you have a love for pets and business then you will love Amy Lyden's story of how she went about starting her small business. Bow Wow Meow is a leading manufacturer of fun and functional pet tags. Its products are distributed through more than 1,500 pet shops and veterinary clinics around Australia, New Zealand and Singapore, and through Amy's website. Although Amy started with no knowledge of the industry (only two cats of her own), she managed to find mentors and education by networking, researching and planning. If you want to know more about how this female entrepreneur combined her passions for starting a small business, then read on!
Plan To Party
In the beginning she was in fashion importing and wholesaling - now she is the creator of Intimo, a multimillion-dollar business with 50 staff, more than 1,000 consultants, and one of the most comprehensive ranges of lingerie. Read about how Sue Whyte minimised her start-up costs to develop feel-good products for a niche market in the fashion industry. Plus, find out her she predicted marked trends and built a party plan business model that promotes networking and relationship-building with customers all over Australia and New Zealand.
Profit Booster Audio Track
Join business entrepreneur Peter Beaven-Davis and marketing expert Keith Banfield as they dig through some of the most cost-effective ways to market your small business, while boosting profits at the same time. This is brand new audio that has never been release to the public, but now it is yours to download and listen to again and again.
Promotional Advice
Stuart Gordon's approach to marketing is sometimes overlooked by business owners or marketers developing campaigns and promotions. His choice of tool - promotional products. Yes, they are based on the same marketing fundamentals as any other strategy, however they can produce some exceptional results. Be it corporate gifts, merchandising or branding products, Stuart's experience in promotions brings an innovative and exciting insight into marketing. Plus, in this chapter, Stuart also talks about strategic alliances. Find out more!
Purple Cow
Brown Cows are common, but a Purple Cow - now that would be phenomenal! In this book summary, you'll find out about the marketing strategy that is Purple Cow. It is not a marketing gimmick or function that you can do to your product or service, rather Purple Cow is built in. Read on to discover how you can transform your business or product from invisible to remarkable.
Purple Cow
Brown Cows are common, but a Purple Cow - now that would be phenomenal! In this book summary, you'll find out about the marketing strategy that is Purple Cow. It is not a marketing gimmick or function that you can do to your product or service, rather Purple Cow is built in. Read on to discover how you can transform your business or product from invisible to remarkable.
Richard Branson - Life at 30,000 feet
Internationally, Richard Branson is know as the 'Rebel Billionaire', his unique and flamboyant style have contributed to his fame and business success. In this interview, filmed at a TED convention, Sir Richard Branson shares the secrets to his philosophy behind business and life. You'll discover how a dyslexic, school drop-out, has become one of the most dynamic and successful business persons of the last 100 years.
Richard Branson - Life at 30,000 feet
Internationally, Richard Branson is know as the 'Rebel Billionaire', his unique and flamboyant style have contributed to his fame and business success. In this interview, filmed at a TED convention, Sir Richard Branson shares the secrets to his philosophy behind business and life. You'll discover how a dyslexic, school drop-out, has become one of the most dynamic and successful business persons of the last 100 years.
Selling Niche Products Online and Offline
As a professional wrestler and national champion, Matt Furey knows what it takes to be the best at what you do. After winning the national title for wrestling in 1985 he then drew his attention to writing books and coaching others to achieve the very best they can. In this interview you will discover what it takes to be the very best you can be and doing it the easiest way.
Sister Act
And who said you should not mix family and business? For sisters, Kristina Noble and Simone Babic, forming a business relationship has been the secret to their success. With Kristina having sound knowledge in IT and Simone having studied the internet and online businesses, the pair established, Citrus, an online marketing agency. Through solid systems, through financial planning and IT and information communication knowledge, the agency survived the infamous dot-com boom and crash and continues to grow and increase productivity today. Want to know more - keep reading!
Strategic Alliance
Do you like fishing? Well, according to marketing expert, Kerwin Rae, fishing is very similar to marketing. Kerwin has taught over 3,000 people across the globe about marketing, sales and peak performance and has a thorough understanding of this business communication tool. He provides an extensive amount of marketing content in this chapter, all of which emphasises an important truth - test and measure everything and you will get results. Plus, Kerwin also reveals the funniest moment in his marketing career (it's gold)!
