MARKETING IS EASIER THAN SELLING

While I write this to you this week it’s School Holidays here in New South Wales.

It reminds me how important leverage is in my life, and how getting really good at Marketing has given me more choices in my Lifestyle.

Yesterday I had a business meeting at home in my jeans while my kids played dress up, and the other watched a movie. Ok, it was a friend who is also a mother in business, but it didn’t take away from some serious strategies we discussed and planned while drinking warm pots of tea in a comfortable environment. Who says it has to be a formal boardroom!

Actually I even had my ugg boots on, but it was cold, and they are cute ones!

You see, I use to be exhausted with being good at Sales. Knowing where to find leads, knowing the “triggers” when they are interested to buy, how to “close” the deal! Always being “on” and “happy and healthy” to get the sale. It was constant treadmill. In an old job I had, the better I got, the higher the bar got. It didn’t get any easier to reach, it just meant more work!

I didn’t want to work harder to get more sales. I was exhausted as it was. How can I pull any more sales out of a day when I was exhausted and doing a full day as it was?

That’s when I decided to get good at Marketing. You see, Marketing gives you an easier sale. Let me explain:-

Good Marketing means the customers come to you ready to buy.

Your staff become customer focused order takers (this is a good thing)

Good Marketing is systemised. Spend $1 make $5. everytime.

Good Marketing is a formula. That is:- Who my customers are, where my leads are, what is it they want, how I reach them, how I get the sale.

Good Marketing gives you a Return on your Investment. It is not flag waiving and feel good “branding”. It puts money in your register.

Good Marketing is predictable. Imagine knowing roughly how much revenue you will have next week, next month?

Good Marketing can increase average dollar spend, close a sale, work on “sales triggers”, it can be a silent sales person.

So if you are thinking you need more sales. Brush up on your marketing skills. Learn all you can about marketing and develop a bullet proof formula that works for you and your business.

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In fact if you want to purchase “Secret’s of Marketing Experts Exposed” this week, I’ll throw in a copy of my own book “If I’m So Successful How Come I Never Get To Be On Top”

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http://www.madamemarketing.com/shop/books

Sharon Tieman
Madame Marketing
Phone 1800 247 835
www.madamemarketing.com